The strategy has proven to be a successful one. As a company executive, she sought to reach consumers directly on social media, which is when she pitched the idea to Mente and co-founder Mike Karanikolas to partner with bloggers-turned-social media influencers to expand Revolve's reach. (The two met when Gerona was selling her clothing line on Revolve's platform.) Gerona and Mente ended up launching a new brand together, which Revolve eventually bought in 2015.įollowing the sale, Gerona became Revolve's chief brand officer. When Gerona was ready to pick up the pieces of her career, she found a mentor in Revolve co-founder and co-CEO Michael Mente. Gerona and her team declined to comment on how much money was lost with the closure of Brigid Catiis. "But I do think it's a process, and I think it's important to feel those feelings and just be like, 'All right, I'm done with it, and I'm moving on.'"Īnother mindset that helped her move forward: "It's so hard to get over feeling like you failed at something, but truly, everything is temporary in that way." ![]() "It really starts with yourself, to pick yourself back up and know that you can continue to move forward," she says. Self-reflection was the ultimate key in being able to restore her confidence and continue pursuing her ideas. She says it was important to allow herself to feel grief over the career setback. "That obviously takes a toll on your confidence and how much you believe in yourself." "It was quite difficult for me in the beginning when that happened to me to say, 'OK, I failed at this and couldn't make this work,'" Gerona tells CNBC Make It. But just a decade ago, Gerona had to close her first online clothing brand, Brigid Catiis, after she ran out of money at the height of the Great Recession.
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